About Winter FancyFaire 2027 (Winter Fancy Food Show 2027)
Winter FancyFaire* 2027, formerly known as the Winter Fancy Food Show, is the Specialty Food Association's first major industry event of the year, bringing the specialty food and beverage community together for three days of product discovery, sampling, and business-building. Taking place January 17–19, 2027, at the Moscone Center in San Francisco, the show unites makers, retail buyers, distributors, foodservice professionals, and trend scouts under one roof. It's a launchpad for new specialty products, an early read on where the category is heading, and a working reunion for an industry that spends the rest of the year moving fast.
For exhibitors, Winter FancyFaire* 2027 is a chance to get in front of active, vetted buyers before the rest of the year's trade calendar even gets going. Working with an experienced
Trade Show Booth Builder in San Francisco
helps specialty food brands build a booth that does more than hold product. It invites sampling, sparks conversation, and gives buyers a reason to remember your brand long after the show floor empties.
Key Highlights of Winter FancyFaire* 2027 (Winter Fancy Food Show 2027)
1,000+ exhibitors showcasing new and in-demand specialty food and beverage products across 40+ categories.
12,000+ industry professionals expected to attend, including 4,000+ buyer attendees and 1,835 key buyers.
Three days of tastings, product launches, offsite sampling experiences, and buyer-focused networking.
Trend of the Year reveal, live sofi Awards tastings, and the SFA Industry Outlook 2027 research presentation.