Top Upcoming Trade Shows in January 2027 in America: Complete Exhibitor Guide

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By Suzan Rodrigues
October 3, 2026 12 min read

January is a busy start to the annual trade shows in the America, with major exhibitions covering technology, retail, automotive, agriculture, healthcare, construction, travel, food processing, entertainment, and more. January 2027 offers exhibitors numerous opportunities to showcase products, connect with industry professionals, generate leads, and build stronger business relationships. For companies preparing to exhibit, choosing the right trade show booth design, exhibition display, or booth rental solution is an important part of event planning. A professionally designed booth can help attract attention, communicate your brand message, showcase products effectively, and create a more engaging experience for visitors. If your company is planning to exhibit at a January 2027 trade show in the America, this guide highlights some of the key events to consider and what exhibitors should know when preparing their trade show presence.

List of Top Upcoming Trade Shows in January 2027

Below are some of the major upcoming trade shows taking place across the USA in January 2027.

ASI Show Orlando 2027

January 5, 2027 – January 7, 2027
Orange County Convention Center, Orlando, Florida3,984 Attendees372 Exhibitors
ASI Show Orlando brings together promotional products professionals, suppliers, distributors, and industry brands. The event provides exhibitors with an opportunity to present branded merchandise, promotional products, and marketing solutions to industry buyers and business professionals.
Major Highlights
  • Promotional products
  • Branded merchandise
  • Corporate gifting
  • Marketing solutions
  • Custom products
A professionally designed
trade show booth for ASI Show Orlando
can help exhibitors create an inviting environment where buyers can discover products, interact with displays, and connect with sales teams.

CES 2027

January 6, 2026 – January 9, 2027
Las Vegas Convention Center, Las Vegas, Nevada148,000+ Attendees4,100+ Exhibitors
CES is one of the most prominent technology exhibitions, bringing together technology companies, innovators, manufacturers, startups, media, and industry professionals from around the world. Exhibitors use the event to introduce new products, demonstrate emerging technologies, and build valuable industry connections.
Major Highlights
  • Consumer electronics
  • Artificial intelligence
  • Smart home technology
  • Digital health
  • Automotive technology
  • Robotics and connected devices
A creative CES 2027 trade show booth can help technology brands demonstrate products through interactive displays, product demonstrations, multimedia presentations, and immersive experiences.

Atlanta Boat Show 2027

January 7, 2027 – January 10, 2027
Georgia World Congress Center, Atlanta, Georgia24,200 Attendees170 Exhibitors
Atlanta Boat Show brings boating enthusiasts, manufacturers, dealers, marine equipment suppliers, and outdoor recreation professionals together under one roof. The show provides brands with an opportunity to showcase boats, accessories, equipment, and related services.
Major Highlights
  • Boats and watercraft
  • Marine equipment
  • Boating accessories
  • Fishing products
  • Outdoor recreation
A well-designed trade show exhibit for Atlanta Boat Show 2027 can provide an attractive space for showcasing products, sharing information, and engaging potential customers.

NRF 2027: Retail's Big Show

January 10, 2027 – January 12, 2027
Jacob K. Javits Convention Center, New York City, New YorkNot yet confirmed AttendeesNot yet confirmed Exhibitors
NRF 2027: Retail's Big Show brings together retailers, technology providers, brands, suppliers, and industry leaders to explore the latest developments in retail. Exhibitors can use the event to demonstrate technology, customer experience solutions, retail services, and innovative products.
Major Highlights
  • Retail technology
  • E-commerce solutions
  • Customer experience
  • Artificial intelligence
  • Store technology
  • Retail analytics
A strategically designed NRF 2027 trade show booth can help brands demonstrate complex retail solutions clearly while creating an engaging environment for buyers and decision-makers.

PPAI Expo 2027

January 12, 2027 – January 14, 2027
Mandalay Bay Convention Center, Las Vegas, Nevada16,090 Attendees963 Exhibitors
PPAI Expo brings together professionals from the promotional products industry, including suppliers, distributors, marketers, and product manufacturers. The event provides exhibitors with opportunities to showcase new products and connect with qualified industry buyers.
Major Highlights
  • Promotional products
  • Branded merchandise
  • Corporate gifts
  • Apparel
  • Marketing products
A custom PPAI Expo 2027 exhibition booth can help exhibitors showcase product collections while providing dedicated areas for meetings, demonstrations, and buyer interactions.

Fort Wayne Farm Show 2027

January 12, 2027 – January 14, 2027
Allen County War Memorial Coliseum, Fort Wayne, Indiana30,000 Attendees426 Exhibitors
Fort Wayne Farm Show brings together agricultural producers, equipment manufacturers, suppliers, dealers, and farming professionals. Exhibitors can showcase agricultural equipment, technologies, and solutions designed for modern farming operations.
Major Highlights
  • Farm machinery
  • Agricultural equipment
  • Farming technology
  • Crop production solutions
  • Agricultural services
A professionally designed
Fort Wayne Farm Show booth
can help agricultural brands display equipment and communicate product benefits to farmers, dealers, and industry professionals.

Detroit Auto Show 2027

January 12, 2027 – January 24, 2027
Huntington Place, Detroit, MichiganNot yet confirmed AttendeesNot yet confirmed Exhibitors
The Detroit Auto Show is a major automotive event featuring vehicles, automotive technologies, mobility solutions, and industry innovations. The event provides automotive brands with opportunities to showcase products and engage consumers and industry audiences.
Major Highlights
  • Automobiles
  • Electric vehicles
  • Automotive technology
  • Mobility solutions
  • Vehicle accessories
A high-impact
Detroit Auto Show exhibition booth
can combine product displays, digital technology, lighting, and interactive experiences to create a memorable visitor environment.

Veterinary Meeting & Expo 2027

January 17, 2027 – January 20, 2027
Orange County Convention Center, Orlando, Florida26,770 Attendees704 Exhibitors
Veterinary Meeting & Expo brings together veterinarians, veterinary professionals, healthcare companies, researchers, and suppliers. Exhibitors can use the event to present medical equipment, pharmaceutical products, technologies, and veterinary solutions.
Major Highlights
  • Veterinary medicine
  • Animal healthcare
  • Medical equipment
  • Pharmaceuticals
  • Veterinary technology
An engaging
Veterinary Meeting & Expo 2027 booth
can provide dedicated spaces for product demonstrations, consultations, educational presentations, and professional meetings.

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